Social media networking is a great way to catch new customers, so the first thing you should do is find profiles that fit your target, and redirect customers to meet new accounts that have your company. In addition, participation and communication through social networks, helps greatly to be closer to your customers, know them and thus improve our offer. Here are some functions that can meet our company for the use of social networks at every stage of the relationship marketing campaign:
- Identify your customers
- Inform about your products
- Collect data after sales
- Give and improve after-sales service
- Encourage loyalty from your customers
- Develop the potential of your clients
- Create a community
After reading each of the above points, we may well conclude that the relationship marketing strategy of an SME can be based exclusively on the participation of a company in a social media network.
Get exposure with Social Media Optimization/Marketing.
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By SEO Expert Consultant PeterJimenez.com