The marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision.

It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or by sending them emails with offers and/or useful information.

Marketing ads generate targeted traffic — the prospective customers or leads — through the funnel using strategies that are designed to be effective at each stage.

• Funnels start with an ad.
• An ad can be a banner, a video, a quiz
• These ads are promoted or distributed all over the internet and/or TV
• The technique for distribution is based on finding the right targeted audience (market) for the product being offered

• CLIENTS can be Re-Marketed over and over again because we already captured a way to communicate with them. Usually in the way of an email and (phone numbers in some cases).
• Most CLIENTS will show LOYALTY whenever they are happy with the products they purchased.
• A loyal client usually becomes a “referrer” by recommending other people (family and friends) about the product purchased, this triggers an expansion of the business (added value)