On-page SEO involves optimizing content, meta tags, and structure to improve rankings. Key tasks include:

  • Optimizing Title Tags & Meta Descriptions: Ensuring every page has a unique, keyword-rich title and meta description.
  • Using Header Tags Properly: Structuring content with H1, H2, H3 tags for readability.
  • Enhancing Internal Linking: Connecting relevant pages to improve navigation and SEO.
  • Image Optimization: Compressing images and adding alt text for accessibility and search ranking.

Best Practices:
✔ Keep meta titles under 60 characters.
✔ Use a natural flow of keywords in content.
✔ Optimize for featured snippets.

An SEO expert works on improving a website’s authority through off-page SEO techniques, including:

  • Backlink Acquisition: Earning high-quality links from reputable websites.
  • Guest Blogging: Writing articles for other sites to earn backlinks.
  • Influencer Outreach: Partnering with influencers for brand mentions.
  • Social Media Signals: Sharing content across social platforms to boost visibility.

Popular Link Building Strategies:
✔ HARO (Help a Reporter Out) for earning authoritative backlinks.
✔ Skyscraper technique (improving and replacing outdated content).
✔ Broken link building (reaching out to replace dead links with your content).